Laura Visco - Founder and Creative Director

Throughout my advertising career, I've played a pivotal role in rebranding numerous brands. Now, I've decided to concentrate all my efforts on the most significant rebranding of all: the menopause conversation.

When I started experiencing perimenopause symptoms, I couldn't find any content that resonated with me. I felt the urge to create a new tone of voice to discuss this topic, representing modern women like myself.

This commitment led to the founding of RUTH, where I share stories from a female gaze and work to educate brands on engaging with this demographic.

I believe this is the biggest thing my generation can gift to the next ones: a society where women’s aging is not treated as a sin, and menopause is welcomed just like any other transition in life.