RUTH STUDIOS exists to change the game on how brands engage with 40+ women.

According to AARP research data, a staggering 87% of women within our target audience feel underrepresented by brands.

In a world where +40 women often vanish from screens and ads, we're here to change that narrative. No clichéd notions of female empowerment or pity parties here—just honest representation.

Harnessing a combination of our media and creative expertise, our insider knowledge of what makes 40+ women tick brings social currency and relevance to brands, beyond menopause.

Starting with IG and YouTube content, our mission goes beyond conventional content creation as we strive to gather much-needed data and insights on the topic.

Our services encompass consultancy, in-depth insights, strategy, production, and creative content development.