Why RUTH

At RUTH we believe women are not a monolith. We work with creators to champion the plurality of experiences.

The prevailing narrative surrounding menopause, largely molded by the pharmaceutical world, tends to overly medicalize this stage of life exacerbating the stigma surrounding this transition.

RUTH is not a source of medical advice and does not intend to replace the guidance provided by a GP. Instead, RUTH aims to create a space for meaningful conversations to unfold by partnering with

RUTH’s mission is to uncover a vast spectrum of narratives, flipping the script on menopause, and digging deep to reveal the beauty and strength in these extraordinary women.